Giving innovation the best opportunity.

Using large scale quantitative research to guide the launch of a new smartwatch app

During 2015 Barclays consumer banking division developed an app that can be used on Smartwatches. The app was part of the continuing digital drive that Barclays uses to differentiate itself as a leader in digital innovation for its customers.

Running alongside a panel of Apple Watch owners that were especially recruited by Barclays to help develop the app internally, Barclays subscribed to Clicked’s Wearable Tracking Study. Barclays were especially keen to monitor the category during the launch of the Apple Watch in April ’15.

Within the study we profiled users who were of most interest to Barclays. Alongside a range of 7 other financial benefits of running Smartwatch apps, we added the core benefit that the Barclays app offers: Being able to view a bank account balance quickly and securely.

Using those who showed high interest in this benefit we were also able to profile the most likely users of the app.

They emerged as being fashionable rather than geeky, and we found that the app had most distinctiveness for users who are checking their account regularly – for example, those who are younger and need to monitor finances closely.

The app has now been launched and is one of the most differentiated and innovative smart watch apps on the Apple and Android marketplace.

We’ve worked with Clicked during the past year on the research for our smartwatch app development. The project team found the research extremely helpful in developing the app and it’s really helped us understand better the wearable’s market.
Lee Brumwell I Senior Market Research Manager I Marketing I Barclays Personal & Corporate Banking

View more projects