Innovation and Design
Design Focus groups
These sessions focus on improving digital designs in their earliest iteration. We invite customers to review ideas in groups, where the designs can be debated with other customers.
We gather existing user behaviours and expectations, carefully evaluate designs in the context of users lives and determine where improvements are required.
These sessions are also very worthwhile to compare and contrast local markets cultural frameworks, helping companies to adapt to cultural expectations.
Co – CreationInviting customers into the Innovation process is a brave and bold move but will always pay dividends for innovation. We are experienced in bringing together customers and colleagues to generate ideas, using a range of techniques that ensure the sessions flow well and are productive. Whilst customers may not always generate workable solutions (although they often do), they will provide highly useful guidance and ensure teams are grounded in customer needs.
Testing new prototypes early and often is important in the design process. We often work with prototypes that are very simple, such as sketches, as well as more developed digital prototypes.
We will gather feedback over a number of hours, days or weeks, working closely with internal teams on site. The goal is to learn quickly and iterate a revised solution.
Iterative testing reporting is less extensive than other techniques. Often we will feedback within 24 hours, with the focus on moving designs on to the next stage.