Innovation and Design
Supporting the innovation process requires flexible and responsive research skills
Incorporating users into the innovation process will always provide inspiration. I am careful to run research that helps designers build on ideas, rather than just kill the idea if it is not popular with users.
Design focus groups
These sessions are designed to evaluate concepts in their earliest iteration. I gather existing user behaviours and expectations, and carefully evaluate concepts in the context of users lives.
When users review concepts in this way, they can debate the need with other users and determine where improvements are required.
These sessions are also very worthwhile to compare and contrast local markets cultural frameworks, helping companies to adapt to cultural expectations.
Co-Creation
Inviting customers into the innovation process is a brave and bold move but will always pay dividends.
I am experienced in bringing together customers and designers, or product owners, to generate ideas, using a range of techniques that ensure the sessions flow well and are productive.
Whilst customers may not always generate workable solutions (although they often do), they will provide highly useful guidance and ensure teams are grounded in customer needs.
Iterative concept development
Testing new prototypes early and often is important in the design process. I regularly work with prototypes that are very simple, such as sketches, or low fidelity prototypes.
I gather feedback over a number of days or weeks, working closely with internal teams on site. The goal is to learn quickly and iterate a revised solution.
Iterative testing reporting is less extensive than other techniques. I will feedback within 24 hours, with the focus on moving designs on to the next stage.
Brand / Communications Development
As well as products and services, I sometimes explore brands and communications (I started my career in advertising research).
Qualitatively, I am are comfortable working with mood boards, storyboards, prototypes or animatics to evaluate strategic ideas and provide support on creative executional development.
Quantitatively, I can create surveys that intelligently identify winning creative ideas or executions by ensuring they are powerful and effective.