Thinking
We want to share the expertise and skills we have, to help everyone to benefit from our knowledge.
Ethnographic data collection in the digital era
A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...
Incorporating research into Agile product development
The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done so in a...
‘Wearables gain ground with UK consumers’
Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the...
Key trends in consumer adoption of Wearable Technology
The latest wave of results from our Wearable Technology Tracker reveal some surprising trends. Here are the headline findings from the November '15...
Why mobile first is an important strategy for every B2C brand
Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has...
Segmenting the Wearables market
In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy...
Twitter Polls – DIY Challenger to MRX?
Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response.
Twitter polls: Our view
As of Q3 2015 Statista reports 307m monthly active users of Twitter worldwide. That’s a huge pool of potential information givers. Twitter has...
Speak your mind
Why voice input will improve the survey experience I presented a paper on how I see the wearables category developing at the MRMW conference this...
Wearable technology research reveals changing attitudes and behaviour
The latest wave of results from our Wearable Technology Tracker have just been released, with some surprises. We recently completed the latest wave...