Steve Mellor
The importance of the research brief

The importance of the research brief

One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the research...

What makes a great discovery?

What makes a great discovery?

'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but it’s the...

Diary studies using WhatsApp

Diary studies using WhatsApp

I’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...

The many forms of user testing

The many forms of user testing

‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in several ways. When I am asked to run user testing, I...

When to use group user testing

When to use group user testing

The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...

Jobs To Be Done

Jobs To Be Done

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

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