A brief history of UX Since Don Norman coined the phrase ‘user experience’ in the 90’s, UX has now become a common term that is highly valued by...

One worrying trend we have noticed in research over the past few years is the lack of a research brief. This important element of the research...

Microsoft Teams has quietly gained a foothold in businesses as a reliable tool for video calling with colleagues, but it has amazing potential for...

Many research agencies and practitioners are heavily reliant on remote forms of user testing whilst the UK is in lockdown. There are advantages and...

The worldwide pandemic we find ourselves in doesn’t mean research needs to stop; it needs to adjust to reach people remotely. But even so, when...

The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client...

A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...

The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done so in a...

Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the...