'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...

A great deal of human interactions with brands now take place digitally, a development that seems to be ever accelerating... This has caused a surge...

Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX...

The latest wave of results from our Wearable Technology Tracker reveal some surprising trends. Here are the headline findings from the November '15...

Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy...

Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response.

As of Q3 2015 Statista reports 307m monthly active users of Twitter worldwide. That’s a huge pool of potential information givers. Twitter has...

Why voice input will improve the survey experience I presented a paper on how I see the wearables category developing at the MRMW conference this...