One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the research...

'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but it’s the...

I’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...

‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in a number of ways. When I am asked to run user testing, I...

Microsoft Teams has quietly gained a foothold in businesses as a reliable tool for video calling with colleagues, but it has amazing potential for...

Many research agencies and practitioners are heavily reliant on remote forms of user testing whilst the UK is in lockdown. There are advantages and...

The worldwide pandemic we find ourselves in doesn’t mean research needs to stop; it needs to adjust to reach people remotely. But even so, when...

The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...

The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done so in a...