Hi, I’m Steve Mellor!
I am a NNg certified, freelance research professional with over 20 years of experience researching digital products, websites and apps.
This has been across many regions, most notably the EU and US.
The majority of my work is focussed on UX, using generative and evaluative techniques. I have a lot of experience in Discovery, Innovation, Design and Measurement.
I have set up and managed research teams when I was agency side, and I am confident in training and leading researchers when needed.
Featured techniques
Jobs To Be Done
Discovery research is very effective when the user’s specific tasks are explored.
This method will identify a wide range of unmet needs in situations where people are highly dissatisfied, indicating promising innovation opportunities.
User testing
User testing can apply to a product at any point in its lifecycle and can be tackled in a number of ways.
When I am asked to run user testing, I always stop to interrogate the objectives, as they will provide the evidence needed to determine the research method.
Research thinking
The importance of the research brief
One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the research...
What makes a great discovery?
'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but it’s the...
Diary studies using WhatsApp
I’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...