Clicked specialises in qualitative, quantitative and user research
Discovering, exploring and understanding the problems that customers have is often a journey into the unknown
Usability groups are a hybrid of focus group and user testing. They are especially useful to assess look and feel because users are able to discuss the designs with one another.
This technique can be applied to desktop, tablet and smartphone designs.
Being able to read facial expressions, track eye movements and measure subtle changes in skin moisture can help us to evaluate nonconscious reactions to stimulus.
Our approach is based on the best practice advice of the Advertising Research Foundation – combining biometrics with ‘traditional’ qualitative measures.
Research thinking from the blog…
'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...
Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...
We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...