Research that builds a great user experience
Discovering, exploring and understanding the problems that customers have is often a journey into the unknown
Research involving the UX of digital materials makes up a great deal of the work we do.
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Discovery research is very effective when the user’s specific tasks are explored.
This method will identify a wide range of unmet needs in situations where people are highly dissatisfied, indicating promising innovation opportunities.
‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in a number of ways.
When we are asked to run user testing, we always stop to interrogate the objectives, as they will provide the evidence needed to determine the research method.
Research thinking from the blog…
One worrying trend we have noticed in research over the past few years is the lack of a research brief. This important element of the research...
Microsoft Teams has quietly gained a foothold in businesses as a reliable tool for video calling with colleagues, but it has amazing potential for...
As an experienced UX researcher, send me a user research brief and I will quickly determine the right research methodology to use. Usually this will...