Jobs To Be Done
Discovery research is very effective when the user’s specific tasks are explored.
This method will identify a wide range of unmet needs in situations where people are highly dissatisfied, indicating promising innovation opportunities.
User testing can apply to a product at any point in its lifecycle and can be tackled in a number of ways.
When I am asked to run user testing, I always stop to interrogate the objectives, as they will provide the evidence needed to determine the research method.
One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the research...
'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but it’s the...
I’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...