Measurement

I use a range of methods to evaluate the opinions, attitudes and behaviour of customers at scale

It may be a complex survey that tracks the performance of a product,  or UX measurement to validate improvements – I can provide the evidence you need to inform current success and future investment.

Quantitative Surveys

I regularly run ad-hoc surveys on a wide variety of topics across many different geographies. Each survey is bespoke to the needs of the project.

If required, I can provide complex analysis for deeper insights. I have run surveys in many countries and am experienced in analysing results in the context of local cultures. 

Brand/Product Tracking

I have designed and run trackers at regular intervals to measure brands and products against their competitors. The questioning will usually include some or all of the following:

  • Awareness 
  • Consideration
  • NPS
  • Usage / frequency
  • Association / imagery
  • Media consumption
  • Product perception / UX

The outputs include mapping, pyramids and key driver analysis to visually demonstrate the position of the brand/product.

UX Measurement

UX measurement at scale is possible using surveys and also in smaller numbers during User Testing. Users may be given specific tasks to complete and feedback quantitatively using many different scoring methods:

  • Expectation Pointing to determine how difficult users expect tasks to be
  • Single Ease Question to measure task effeciency
  • Task completion to determine the success
  • System Usability Scale to explore complex systems
  • Product Market Fit to identify feature importance
  • UMUX or UMUX Lite to measure needs met and ease of use

I regularly enhance these standardised metrics with bespoke measures that are specific to the needs of the team.

I can help teams determine which measure and what level of scoring would constitute to success before the research begins. 

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