Measure
I use a range of methods to evaluate the opinions, attitudes and behaviour of customers at scale
It may be a complex survey that tracks the performance of a product, research to validate improvements made to products and services, or website UX measurement – I can provide the evidence you need to inform current success and future investment.
Quantitative surveys
I regularly run ad-hoc surveys on a wide variety of topics across many different geographies. Each survey is bespoke to the needs of the project.
If required, I can provide complex analysis for deeper insights. I have run surveys in many countries and am experienced in analysing results in the context of local cultures.
Brand/Product tracking
I have designed and run trackers online at regular intervals to measure brands and products against their competitors. The questioning will usually include some or all of the following:
- Awareness
- Consideration
- NPS
- Usage / frequency
- Association / imagery
- Media consumption
- Product perception / UX
The outputs include mapping, pyramids and key driver analysis to visually demonstrate the position of the brand/product.
UX Measurement
UX measurement at scale is possible using surveys or by unmoderated user testing. Users are often given specific tasks to complete and feedback quantitatively using these following scoring methods:
- Expectation Pointing to determine how difficult users expect tasks to be
- Single Ease Question to measure task difficulty on a 7-point scale
- Task completion to determine the success
- System Usability Scales to determine if the UX is better than the previous iteration
- Product Market Fit to identify feature importance
I can help teams determine which measure and what level of scoring would constitute to success before the research begins.