Thinking
We want to share the expertise and skills we have, to help everyone to benefit from our knowledge.
Internal or outsourced: Why use a research agency?
A brief history of UX Since Don Norman coined the phrase ‘user experience’ in the 90’s, UX has now become a common term that is highly valued by...
The importance of the research brief
One worrying trend we have noticed in research over the past few years is the lack of a research brief. This important element of the research...
‘Together’ can deliver a powerful focus group experience
Microsoft Teams has quietly gained a foothold in businesses as a reliable tool for video calling with colleagues, but it has amazing potential for...
Research without users: The Cognitive Walkthrough
As an experienced UX researcher, send me a user research brief and I will quickly determine the right research methodology to use. Usually this will...
When can face to face user testing recommence in the UK?
Many research agencies and practitioners are heavily reliant on remote forms of user testing whilst the UK is in lockdown. There are advantages and...
How research is affected by a Covid 19 mindset
The worldwide pandemic we find ourselves in doesn’t mean research needs to stop; it needs to adjust to reach people remotely. But even so, when...
The many forms of user testing
‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in a number of ways. When we are asked to run user testing,...
When to use group user testing
The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...
What makes a great discovery?
'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...
Jobs To Be Done
Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...