Thinking

The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client...

A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...

The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done so in a...

Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the...

The latest wave of results from our Wearable Technology Tracker reveal some surprising trends. Here are the headline findings from the November '15...

Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has...

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy...