Thinking

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When to use group user testing

When to use group user testing

The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...

What makes a great discovery?

What makes a great discovery?

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

Jobs To Be Done

Jobs To Be Done

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

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