Thinking
Read about my experiences and opinions about research
Free AI GPT Assistant for UX Research Analysis
(April '25) I built a GPT assistant using OpenAI GPT-4o that anyone can use. It will greatly improve the qualitative analysis stage of UX research....
The importance of the research brief
(Aug, '24) One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the...
What makes a great discovery?
(Feb '24) 'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but...
Jobs To Be Done
Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to...
The many forms of user testing
‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in several ways. When I am asked to run user testing, I...
Research without users: The Cognitive Walkthrough
As an experienced UX researcher, send me a user research brief and I will quickly determine the right research methodology to use. Usually this will...
When to use group user testing
The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...
Ethnographic data collection in the digital era
A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...
Diary studies using WhatsApp
I’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and...