Thinking
We want to share the expertise and skills we have, to help everyone to benefit from our knowledge.
When can face to face user testing recommence in the UK?
Many research agencies and practitioners are heavily reliant on remote forms of user testing whilst the UK is in lockdown. There are advantages and...
How research is affected by a Covid 19 mindset
The worldwide pandemic we find ourselves in doesn’t mean research needs to stop; it needs to adjust to reach people remotely. But even so, when...
The many forms of user testing
‘User testing’ can apply to a product at any point in its lifecycle and can be tackled in a number of ways. When we are asked to run user testing,...
When to use group user testing
The idea of ‘group’ user testing goes against everything that user testing is designed to do, but research techniques should be adapted to the needs...
What makes a great discovery?
'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...
Jobs To Be Done
Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...
Diary studies using WhatsApp
We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client...
Ethnographic data collection in the digital era
A great deal of human interactions with brands now take place digitally - so how can organisations stay up to date with thier customers lifestyles?...
Incorporating research into Agile product development
The UX research discipline has been running in parallel with the qualitative and quantitative industry for many years, but it has done so in a...
‘Wearables gain ground with UK consumers’
Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the...