Thinking

We want to share the expertise and skills we have, to help everyone to benefit from our knowledge.

What makes a great discovery?

What makes a great discovery?

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

Jobs To Be Done

Jobs To Be Done

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

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