Thinking
We want to share the expertise and skills we have, to help everyone to benefit from our knowledge.
What makes a great discovery?
'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...
Jobs To Be Done
Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...
Behavioural studies using WhatsApp
We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...
Ethnographic data collection in the digital era
A great deal of human interactions with brands now take place digitally, a development that seems to be ever accelerating... This has caused a surge...
Incorporating research into Agile product development
Most ‘Market’ researchers will have noticed the rising numbers of ‘UX researchers’ that are appearing in businesses across the world. The UX...
‘Wearables gain ground with UK consumers’
Our work on tracking the Wearables' category has recently been featured by the World Advertising Research Center on their blog and in depth in the...
Key trends in consumer adoption of Wearable Technology
The latest wave of results from our Wearable Technology Tracker reveal some surprising trends. Here are the headline findings from the November '15...
Why mobile first is an important strategy for every B2C brand
Mobile first means creating a digital strategy that assumes consumers will be primarily using a smartphone to interact with brands. The concept has...
Segmenting the Wearables market
In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy...
Twitter Polls – DIY Challenger to MRX?
Our analysis of using Twitter Polls for research has been featured within Research Live. Click here for their views and response.