Vehicle apps are an innovation that have become more prevalent with the onset of the digitalised car. Vehicle apps allow users to monitor the vehicle in many ways – for example charge status, vehicle health, or the vehicle location.
In North America, the Toyota vehicle app was one of the first in market and was due for a redesign, starting with a Discovery phase of research.
I was hired to take part in the Discovery, alongside other researchers and designers. We initially ran stakeholder interviews to uncover problems, limitations, and expectations for the new app.
There were no analytics, so I set up a feature level survey with users and a scoring system for customer value.