When choice becomes a problem.
The Behavioural Economics issue of choice anxiety was prevalent in the purchase journey.
It was a great pleasure to work with Steve using qualitative research about drivers and habits for online purchasing of machines. From the proposal of the methodology to the conduction of the focus groups, everything was very well structure and focused on the objectives and outcome we aimed for. The recommendations were very insightful, which enable us to really extract the best from the research and proceed with our projects.