When choice becomes a problem.
Identifying how the BE issue of choice anxiety within the Coffee Machine category stifled the purchase journey.
It was a great pleasure to work with Clicked using qualitative research about drivers and habits for online purchasing. From the proposal of the methodology to the conduction of the focus groups, everything was very well structure and focused on the objectives and outcome we aimed. The recommendations were very insightful, which enable us to really extract the best from the research and proceed with our projects.
Thais Oliveira | Global Trade Innovation Project Manager | Nestlé Nespresso S.A.