888 are one of worlds largest online gaming operators – no mean feat in an online environment that is constantly innovating. Of the various games they offer, 888Poker is the largest and most respected brand.
In recent years, 888poker has been innovating to ensure it stays in tune with new, mobile playing patterns. A refreshed website design had been developed for desktop, tablet and mobile, and I was asked to determine how well each platform was performing in the UK and Canada.
I used remote, un-moderated user testing to reach users in their own homes. This approach gave us the opportunity to capture real time, in-situ video feedback to the new materials – allowing me to test users on a range of elements, as well as capture opinions on the look and feel.