Hi, I’m Steve Mellor!
I’m an NNg-certified freelance researcher with over two decades of experience turning ideas into standout digital products and services.
This has been across many regions, most notably the UK, EU, and US.
Specialising in UX, I use a mix of generative and evaluative research to fuel Discovery, spark Innovation, guide Design, and shape Measurement.
I’ve built and led research teams from the ground up, transforming low-maturity environments into organisations where research drives UX strategy and decision-making.
Featured techniques
Jobs To Be Done
Discovery research is very effective when the user’s specific tasks are explored.
This method will identify a wide range of unmet needs in situations where people are highly dissatisfied, indicating promising innovation opportunities.
User Testing
User testing can apply to a product at any point in its lifecycle and can be tackled in a number of ways.
When I am asked to run user testing, I always stop to interrogate the objectives, as they will provide the evidence needed to determine the research method.
Working with me
Send me details about your research needs and I’ll provide a proposal that outlines the methods, timings and fees.
We’ll get on a kick-off call to discuss the project details and agree everything.
I can handle finding research participants through my network of global recruiters, including B2C and B2B users.
I’ll run the fieldwork, ensuring you are involved in every session and providing you with recorded interviews and transcripts.
If you require resporting, I’ll conduct rigorous analysis, write the report and present it back to you.
Research thinking
Free AI GPT Assistant for UX Research Analysis
(April '25) I built a GPT assistant using OpenAI GPT-4o that anyone can use. It will greatly improve the qualitative analysis stage of UX research....
The importance of the research brief
(Aug, '24) One worrying trend I have noticed in research over the past few years is the lack of a research brief. This important element of the...
What makes a great discovery?
(Feb '24) 'Discovery', 'Understand', 'Explore' – the different organisations I work with refer to this stage of research using different terms, but...