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What makes a great discovery?

What makes a great discovery?

'Discovery', 'Understand', 'Explore' – the different organisations we work with refer to this stage of research using different terms, but it’s the...

Jobs To Be Done

Jobs To Be Done

Jobs to be Done has been growing in appeal in recent times. It is a functional and rigorous approach to generating innovation opportunities that...

Behavioural studies using WhatsApp

Behavioural studies using WhatsApp

We’ve recently used WhatsApp to capture user behaviour that led to some unexpected outcomes for the client and the research participants… When you...

Segmenting the Wearables market

Segmenting the Wearables market

In this post, Neil discusses our approach to segmentation and how we have applied it to our proprietary research looking at the Wearable Technolgy...

Twitter polls: Our view

Twitter polls: Our view

As of Q3 2015 Statista reports 307m monthly active users of Twitter worldwide. That’s a huge pool of potential information givers. Twitter has...

Speak your mind

Speak your mind

Why voice input will improve the survey experience I presented a paper on how I see the wearables category developing at the MRMW conference this...

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